Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.
What You Can Expect in Each Issue:
- Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
- Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
- Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
- Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
- Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
- Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
- Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.
Past Issues:
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Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.
Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.
Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.
Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.
- Interesting for the beginner, something to aspire to
- Emphasis has changed in last 4 years
