| |  | Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant |  | | | | | | | | | |
List Price:$29.98
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Availability:Usually ships in 24 hours
Binding: Audio CD
Dewey Decimal Number: 650
EAN: 9781596590687
ISBN: 1596590688
Label: Your Coach Digital
Manufacturer: Your Coach Digital
Number Of Items: 6
Publication Date: September 25, 2006
Publisher: Your Coach Digital
Sales Rank: 104543
Studio: Your Coach Digital
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Editorial Review:
Product Description:
Written by the business world's new gurus, 'Blue Ocean Strategy' continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, 'Blue Ocean Strategy' is quickly reaching 'must read' status among smart business readers. Have you caught the wave?
Customer Reviews Average Rating: 
Rating:  - got it very late even though i paid for two day shipping
I ordered this book for two days delivery and got it after 15 days till that time i had already purchased the book from some other physical store and moreover there was no space to return this book to the sender ... Very poor
Rating:  - Great ideas, poorly explained, boring to read
The concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring. I use it for quick refference on ideas and how to use the strategy
Rating:  - Decent concept, but too long & poor delivery
I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia.It's just not revolutionary enough to warrant reading such a long book in 2008.There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997).Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker) ... Read More
Rating:  - A Blinding Flash of the Obvious
Blue Ocean Strategy approaches business from a different perspective. By properly positioning your business you can eliminate the competition. In a world where businesses battle for market share Blue Ocean Strategy is a must read. Push Button Investing in Real Estate
Ron Draluck, author of Push button Investing in Real Estate
Rating: - We all want it - the theory is great.Now the Practise...
I recently listened to, "Blue Ocean Strategy - How to create uncontested market space and make the competition irrelevant" by Chan Kim and Renee Mauborgne. The title really tells it all. The book talks about creating uncontested market space on the theory that contested market space is very difficult to make money on. It is now one of my favourite books.
There is no such thing as riskless strategy. Strategy always has to involve both opportunity and risk but the present playing field is ... Read More
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant | | | |
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