| |  | Books : Social Media Marketing: An Hour a Day |  | | | | | | | | | |
List Price:$29.99
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Availability:Usually ships in 6 to 10 days
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780470344026
ISBN: 0470344024
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 432
Publication Date: October 13, 2008
Publisher: Sybex
Sales Rank: 1585
Studio: Sybex
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Editorial Review:
Product Description:
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Customer Reviews Average Rating: 
Rating: - Game changing book for sure!
I was very satisfied with the nuts and bolts details in this book.The action steps led to measurable results for me and I could see them just as described in the promo for the book. It was everything I expected and had bonus resiurces and historical background as well. This book is a must for any web professional or if you just want to learn about social networking.
Rating: - A Good Book and Great Responsive Author - www.gjcae.org
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for.I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix.I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.
I was not looking for a social commentary on social media but wanted to know the ins and out, ... Read More
Rating: - A practical guidebook that not only explains social media marketing but shows you step by step how to make and implement a plan.
My first impression on thumbing through "Social Media Marketing: An Hour a Day" is that Dave Evans has not just crafted a well-written, practical marketing book but a textbook. I have no doubt you could take this material straight into a college classroom and use it to teach a course. (And I hope someone does just that.)
I've had the privilege of meeting the author through Social Media Club Austin, and I can assure readers that over the course of many conversations with Dave I have found ... Read More
Rating: - Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan!
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete ... Read More
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