| |  | Books : Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions |  | | | | | | | | | |
List Price:$29.99
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Availability:Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780470174623
ISBN: 0470174625
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 384
Publication Date: January 29, 2008
Publisher: Sybex
Sales Rank: 1600
Studio: Sybex
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Editorial Review:
Product Description:
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Customer Reviews Average Rating: 
Rating:  - An instant online marketing classic
Tim truly "gets it" when it comes to landing page optimization. This book is "right on the money".
Rating:  - Broad but extremely thin -- beginners only
If you know absolutely nothing about marketing or web commerce, this may be the book for you. It touches on a great many important subjects, and provides a useful -- if brief -- introduction to each.
If, on the other hand, you have ANY experience at all with basic marketing principles and the concepts and techniques behind optimizing your web site to maximize customer response, you will find this book quite tedious.
Simply put, nothing in this book gets more than surface ... Read More
Rating: - Design websites for visitors & not for yourself...
Tim Ash provides an exhaustive study of design & testing so you can learn how to compel your websites' visitors to take action. This book inspired a paradigm shift in my web design philosophy. Before I really had no philosophy - only designs. Now I am in the process of retooling all of my sites to focus on usability & the needs of visitors. I hope I can maintain the discipline to test for more than just functionality & actually look at testing for conversions.
Rating: - A Must Have
I immediately digested this book as soon as I got my hands on it.It is a must have for those in the industry as a developer, consultant or merchant.This book provide critical information you shouldn't be without!
Rating: - Easy to digest and results oriented.
The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application.
I work in the Direct Response space, we've used multivariate testing for a number of years and actively subscribe to a number of newsletters and whitepapers on the subject. I would consider myself an expert on the process and technologies, yet still found a wealth of new and refreshing information in this book. ... Read More
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