| |  | Books : The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation |  | | | | | | | | | |
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Binding: Hardcover
Dewey Decimal Number: 658.4092
EAN: 9780307381736
ISBN: 0307381730
Label: Crown Business
Manufacturer: Crown Business
Number Of Items: 1
Number Of Pages: 352
Publication Date: April 08, 2008
Publisher: Crown Business
Release Date: April 08, 2008
Sales Rank: 13235
Studio: Crown Business
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Editorial Review:
Product Description:
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and improve your management game.
Customer Reviews Average Rating: 
Rating:  - How to understand change...
A.G. Lafley's story of changing P&G's business culture is a must read for anyone interested in "change" -- especialy pertinent for small business owners or developers
Rating: - Excellent book about customer centricity, segmentation & cultural change
This is the story of Procter & Gamble from 2000 till now enriched with anecdotes from other businesses. It is a report of P&G's transformation into a customer-focused enterprise, driven by customer research and new product development. The book is structured around eight key elements that influence customer centricity.
I like this book and can recommend it to anyone involved in innovation- or marketing processes or strategy in his/her organization. It is refreshingly different in its ... Read More
Rating: - Best Business Book Ever
Having started, built, and sold my first business to McGraw-Hill and written four business books since, I know a first class business book when I see one.
"The Game Changer" is beyond fist class. It is in a space of its own. The prose is clean and deceptively clear.You risk reading it too quickly.This book is like Kissinger's "Diplomacy": every paragraph is a meal.Two to five pages a day is plenty.I tell Japanese CEOs, "Don't wait for the translation and don't worry if you find ... Read More
Rating: - It Can Be Done!
I started my career at P&G in brand management.And while the learning was extraordinary, I always felt the company was old, bureaucratic and stodgy. I had the opportunity to work with A.G. Lafley quite a bit in my first assignment, as we were both in laundry brands.He always seemed to me outside the traditional Procter mold--wicked smart but a thoughtful, open-minded and really nice guy.
Fast forward 25 years and what A.G. has done as CEO is incredible.Procter is one battleship ... Read More
Rating:  - Innovative Innovation Ideas and Process
In the early years of business on the web, I was on a panel that addressed marketing in the then mostly new Digital Age. There was a senior executive from Proctor and Gamble on that panel who told the assembled marketers that P & G wasn't going to change because "we've got it all figured out."
As we were packing up, one of the other panelists said, "I don't know about you guys but I'm going home and sell my P & G stock. Any company with an executive that high up who thinks they've got it all ... Read More
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation | | | |
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