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Books : The New Age of Innovation: Driving Cocreated Value Through Global Networks 

List Price:$29.95
Our Price: $19.77
You Save: $10.18 (34%)
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Binding: Hardcover
Dewey Decimal Number: 658.4012
EAN: 9780071598286
ISBN: 0071598286
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 304
Publication Date: April 08, 2008
Publisher: McGraw-Hill
Sales Rank: 15000
Studio: McGraw-Hill




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Editorial Review:

Product Description:


From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.



The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.



In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for

  • Redesigning systems to co-create value with customers and connect all parts of a firm to this process
  • Measuring individual behavior through smart analytics
  • Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
  • Treating all involved individuals--customers, employees, investors, suppliers--as unique
  • Working across cultures and time-zones in a seamless global network
  • Building teams that are capable of providing high-quality, low-cost solutions rapidly


To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.





Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - Excellent and informative
This is a great book - it brings together a whole host of ideas into one thread which paints a realistic and insightful picture of the modern world around us.Lots of real world examples and easy to understand.Highly recommended.



Rating: 3 out of 5 stars - Smart authors, thoughtful book, but
The New Age of Innovation is divided into an Introduction and eight chapters. The Introduction will tell you how the authors came to write the book and how their key ideas of N = 1 and R = G were developed.

The Transformation of Business is the authors' description of how business is moving toward a focus on the individual customer experience and drawing resources from everywhere.

Chapter two discusses Business Processes as the way a company can gain competitive advantage ... Read More



Rating: 4 out of 5 stars - Useful analysis of the ongoing transformation of business
Unlike many books on new economies or global changes, this work cites examples from around the world. C. K. Prahalad and M. S. Krishnan provide illustrative case studies from firms in India, Canada, the United States, Europe and elsewhere. They examine the various interactions among these firms and locales, grounding their theoretical discussions in reality. To add even more clarity, they also include many drawings and charts; unfortunately, these tend to force a simplistic Cartesian graphing system ... Read More



Rating: 3 out of 5 stars - Not good in Innovation but in ICT architecture
I like the author's statement about the significance of the ICT architecture and business processes. I also like the way they describe ICT architecture making it clear that not all applications can come off-the-shelf. I believe that a grown ICT architecture is a major inhibitor to innovation and flexibility in the enterprise and the authors show why. If this book had a title like "The future of business processes and ICT architectures" and provided a longer list of tools and concepts for transformation ... Read More



Rating: 5 out of 5 stars - The new age of Innovation
After I had the oportunity to listen the "Soundview executive book summary" of "The age of Innovation" y bought and read the book.
This new book of Prahalad brings the oportunity to reevaluate and redisign the general strategy for most enterprices. It is a great book.
Erasmo Marin Cordova



The New Age of Innovation: Driving Cocreated Value Through Global Networks

 
 
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